Supporting Service and Business to Business Companies in managing marketing projects, whenever lack of time or resources could have a negative impact on their success
There’s always an impatient client at the mercy of an unexpected emergency. A meeting to set up, a fair to take part in, a proposal to write or a deadline looming. In other words, there’s always a good reason to give priority to looking after the client directly, to the detriment of hands-on management of the other marketing elements that are indispensable to the success of your own business.
It’s a common situation in Professional Service Companies, where the entrepreneur-owner is often the reference professional for clients, but it’s also widespread in highly commercial organisations where the sales force is the only way of influencing the market, as well as in many small to medium firms offering Goods and Services in the B2B sector.
Another crucial variable is the growing complexity of the marketing instruments and techniques - they may offer ever higher guarantees of effectiveness and efficiency, but they are expressed in a jargon that prevents them from becoming more widely known and used within Companies.
The Around Marketing mission is to offer professionals and managers operating in Service or Business to Business Companies thirty years of experience in the professional marketing services sector and an extensive network of Partners to provide concrete responses to their need to rethink marketing strategies and/or make them operationally efficient.